

December
15 , 2007
Last
Saturday my wife Sandy and I hosted our staff at our home. At Costless
Express we have our main Christmas Party in February once all the
holiday hub bub dies down. So this was a chance for staff and families
to gather and meet in a informal setting. It was great to have a
chance to reconnect with what I call "our support group".
You see, the families of our staff are just as important to our
continued success as our staff themselves. They too make sacrifices
- like when our designer Erin pulled a 20 hour all nighter to meet
our 2008 catalogue deadline -there was Dave to support her, make
her a bath and whip up some breakfast. Or Darrin our controller
when he travels for business - there's his wife Sharon to step in
and care for both of their children 24/7. Or Alecia who stepped
into cover a co worker on the night shift for two weeks. She works
days and I know that is a tough transition for her and her family.
RESPECT to all!!
We run 24 hours a day, so several of our staff are working untraditional
hours and don't get the time to spend with their families as much
as they might like. A BIG THANK YOU to all our staff and their families.
You are all the best!
Our
staff open house was a huge success with over 50 staff and families
visiting and of course......eating!
Everyone
is looking forward to our "Adult" Party in February. We
have had some legendary ones in the past and I know this year will
be no exception.
I must send a special thanks to Sandy and my boys for their support.
I couldn't ask for a more supporting and loving family.
Calvin

December
14 , 2007
Last
night was the annual Christmas gathering for Sport
BC, the amateur sports association in British Columbia. KidSport
is the charitable arm of Sport BC and a charity Costless Express
has supported for years.
Last
night I stopped in to present a donation from Costless Express to
KidSport and was able to personally pass off our cheque to good
old Saint Nick himself! The money donated will be used to assist
underprivileged children play sports. All kids deserve a chance
to play sports regardless of their economic situation, and KidSport
assists with paying dues, travel costs and equipment.
Assisting
children in making sports accessible is very near and dear to my
heart. As a child in a single parent home, we didn’t have
much money growing up. I played goal in Port Moody hockey for 8
years because the equipment was supplied at no cost for goalies.
Being able to play hockey was paramount in my development as a child.
I learned discipline, teamwork, competitiveness and how to lose
gracefully and still feel good about myself. I loved Hockey! They
are still some of my best memories as a child.
Sports
are as important as academics in my opinion during a child’s
early school years. It gives a sense of belonging and pushes children
to build character that will define them in their future. Sports
also keep children too busy to get into trouble. “Idle hands
are the work of the Devil,” my mother says.
Great
work Sport BC and KidSport!
From all of us at Costless Express, Happy Holidays and a wonderful
2008.
Calvin

December
5, 2007
Today
is United Nations International Volunteer Day. I received a lovely
email from my good friends at BC Children’s Hospital thanking
me for the support over the past year.
For
2008 I have been invited to join the Children’s
Hospital Wholesale and Retail Council. Last year this group
was responsible for organizing and raising $3.1 million and includes
notable companies such as Costco, Overwaitea Food Group and Sleep
Country Canada. The council’s goal is to work with the wholesale
and retail community in BC and help companies organize fund raising
initiatives that will support BCCH.
It
is quite an honor to contribute my time to such a great organization
and to work with some fantastic people. A few weeks ago I attended
the first meeting and was happy to see the group of 9 people was
quite informal. We all met early in the morning at the Sleep Country
Store at Metrotown and held the meeting sitting on the edge of some
very comfortable mattresses. The 2-hour meeting was fast paced and
the talent in the room was incredible, this group knows how to get
thing done quickly and efficiently. This year our council is looking
to launch a new signature event. Keep an eye out and we will launch
something soon. It’ll be Great!
Again
this year Costless Express will also be involved in JEANS
DAY, contributing the snacks and beverages for the kick off
BBQ’s downtown and at the hospital on April 24th, 2008. Last
year, we had over 2000 attendees in the rain dancing to Nearly Neil
while he sung Forever In Blue Jeans. Have a look at my April
26, 2007 Calvin’s Corner entry. Please click on the
Jeans Day link and get involved with your company if you are
not already, it’s a great event and we raised just over $1
million dollars.
Calvin

November
20 , 2007
Meeting
Peter Frost last week really has me excited to become Carbon Neutral.
I announced our intentions to our staff Monday and there were resounding
cheers of approval.
Over
the weekend I spent a fair amount of time learning about CO2 emissions,
Global Warming, Carbon Footprints and how Costless Express can become
a Carbon Neutral company.
Yesterday
I connected with THE CARBON NEUTRAL COMPANY in London. The call
didn’t start out as smoothly as I was expecting. They immediately
interviewed me for about 20 minutes to gauge our commitment level.
There are only about 1000 companies currently that are Carbon Neutral
Certified and can adhere to the strict yearly guidelines.
Gladly,
Costless Express was already doing a lot of the right things, and
our value proposition to our customers of single sourcing was quite
interesting to them. “If your customer can have all their
supplies delivered with just one order, that really saves on the
amount of trucks on the road and the emissions they would produce.
We like that.” was their response.
To
move forward, we will need to submit a full assessment and detailed
report of our Green House Gas Emissions. I will need to hire an
independent science partner to advise and measure Costless Express’
yearly carbon output. There are only about 3 companies in the world
authorized to do this report. They will advise us of our emissions,
create emissions reduction programs and submit their report to The
Carbon Neutral Company for consideration of becoming Certified Carbon
Neutral. There are some significant costs and time commitments at
this stage. No turning back now!
I’ll
be keeping everyone updated to the progress.
Please
visit http://www.carbonneutral.com/
to learn about our environment and how everyone can make a difference
– we only have one planet, lets take care of it.
Calvin

November
12 , 2007
Last
week I was in Toronto on business and met a very interesting person
named Peter Frost. He was a guest speaker at the conference I was
attending and is world renowned for his forward thinking on educating
businesses about social responsibility and the environment.
Since
I could not stay for his presentation the next morning I invited
him to dinner with my controller Darrin and another business owner.
We were all very interested to hear what he had to say and we weren’t
disappointed. Peter spent over four hours discussing how our company
can make a difference in the global environment by managing our
Carbon Footprint and offsetting our CO2 emissions. Peter was amazing
and his ideas have given Costless Express an exciting direction
for the future.
I
have always managed Costless Express with environmental sensitivity.
We use plastic totes instead of boxes, recycle, 50% of our staff
take public transit, we use and sell recycled products and on and
on. What I found out is that there is so much more we could be doing
to reduce our company’s impact on the environment. Peter was
excited about our single source concept where we can offer our customers
ALL their supplies in one delivery. You see, our truck can deliver
what it could take ten other suppliers to deliver and this reduces
the carbon footprint of that customers order, causes less traffic
congestion and less emission. Our customers need only order from
us and we are helping the environment. That was nice to hear from
him but he suggested we really push ourselves as a company and strive
for the top company ranking of being a CARBON NEUTRAL COMPANY.
I
made a commitment at the dinner table that Costless Express will
become a Carbon Neutral Company by April 22, 2008 – Earth
Day.
Now
it’s time to see what I’m in for!
Calvin

November
5 , 2007
Out
With The Old, In With The New!
At
Costless Express, November is our "Spring Cleaning" month:
Time to make room for all the new 2008 items that are starting to
arrive!
Over
the next 2 months, we mark down prices on items we will not carry
in our 2008 catalogue. That's great news for customers, since all
the products are still relevant, but at huge savings!
Most
items we discontinue are replaced by new pack sizes or flavours,
or sometimes the manufacturer discontinues the item.
One
item discontinued this year that was a surprise was Ocean Spray
Cranberry Cocktail in 300ml plastic bottles. It was a huge seller
for us, and customers loved it. The reason the product was discontinued
was that Coke bought Ocean Spray, and delisted the item for some
unknown reason. In the end, we switched our customers to our 300ml
Everfresh Cranberry Cocktail, another hot seller for us.
Keep
a look out for our "Clean
Sweep" deals on our updated hot sheet!
Calvin

November
1, 2007
This
is my favorite time of year at Costless Express. Our 2008 Catalogue
is completed and off to the presses. Now, it's time to bring in
all the new and exciting items for our catalogue launch!
Just
last week, we had our coffee and tea shipments arrive. It was Christmas
a bit early for me as I went to the warehouse to see the shipments
arrive. It was satisfying to see the product cycle complete. From
finding a supplier, negotiating prices, adding the products to the
catalogue and receiving our first shipment—all that's left
to do is ship the new items out to customers.
I
know our customers will enjoy our new 2008 Catalogue. We listened
to our customers' feedback and added some exciting new items and
categories, such as:
- More
healthy snack choices

- More
environmentally friendly items

- More
Buy More & Save pricing

- Focus
pages on your favorite items like Starbucks, Tazo, Stash and more
- Free
hand soap and Purell dispensers
- Health
and Wellness program
- Over
4500 new items
I'm
excited to show all our customers our new catalogue and products.
Keep an eye on our website: we'll add new items online before the
catalogues arrive!
Calvin

October
19, 2007
Q:
How do you eat an elephant?
A: One bite at a time!
Recently,
we completed our 2008 Catalogue. With over 1100 pages of products,
it really is a massive project. Our catalogue is now off to be printed,
and we hope to see the finished product in December.
I'm
sure everyone has been involved in large projects with deadlines.
How do you stay organized? At Costless, we have our "War Room,"
and we plaster the walls with whiteboards and calendars. We are
a visual group, and we like to see and feel the project.
The
best part about our War Room is that it's where all our new product
samples are kept and photographed. Once a new product is shot, we
sample the product. Hey, someone's got to do it!
A
large project can be so overwhelming when looked at in its entirety,
but when a broken down into mini projects, it seems manageable.
My advice to our marketing team has always been "One bite at
a time!"
Calvin

October
1, 2007
Spread
the Word, Not the Germs!
Flu
season is fast approaching, and if your business is anything like
ours, when one prson gets sick, we all feel it in one way or another.
This
year at Costless Express, we partnered with Purell to combat absenteeism
in our workplace with our first Health and Wellness Committee. Our
goal is to combat germs in the workplace and reduce the spread of
viruses that cause the staff to get sick.
If
you have not heard of Purell, it's an instant, alcohol-based hand
sanitizer that kills 99.9% of the most common germs that may make
you sick, without the need for soap or water. It's an easy way to
keep your hands clean and fight the spread of germs without having
to leave your desk!
Recently
we were asked by one of our customers to assist them in launching
a Wellness Program in their 300 seat call centre. We gladly launched
a program that included wall dispensers, desk dispensers, phone
wipes and posters—all
for free. We even brought along a cake with the wording "Spread
the Word, Not the Germs" to help kick off the campaign. Thanks
to our Call Centre lead Kathie Jenson for the nifty words and setting
up the program!
Comprehensive
studies on workplace wellness and cleanliness have shown dramatic
results in the lowering of company absenteeism due to illness. Read
and learn more about how FedEx lowered their numbers by 25%!
If
your company would like some help in setting up a Workplace Wellness
program for your staff, please give your fantastic account rep a
call!
Calvin

September 4, 2007
Like
some of you, we here at Costless Express have children heading back
to school. For us, it's about 100,000 children, give or take a few!
You
see, our company has been delivering snacks, candy and beverages
to over 150 schools in BC for the past three years. We fell into
this business quite by accident when we were approached by a soon-to-be-bankrupt
candy company, and overnight we started supplying schools. It is
an interesting side story that maybe I'll tell next time, but for
now, I wanted to stand up on my soap box and have a bit of a rant
about the current government legislation to ban all "unhealthy
foods" in schools.
Here we go.
I agree, children are eating far too much junk food and live a very
sedentary lifestyle. Congratulations to Gordon Campbell this week
for implementing mandatory physical fitness in schools for all children.
Hey, it's a start. Also you can now write off your child's sports
dues. I only wish they allowed the sports gear to be written off
also. Okay, okay, you came to read me ranting and raving.
I'm sure you have heard about the government imposed legislation
that will commence starting this year. No candy, kick out the vending
machines, NO MORE JUNK FOOD IN SCHOOLS hooray!
What
you haven't heard are studies showing 1 in 4 students who leave
school grounds at lunch never return. Where are they going? To the
corner store, McDonalds, the mall?
Take
a look at a school that has already banned all "unhealthy"
food and drink, and what you'll see are swarms of kids jaywalking
across busy 4 lane highways to the nearest 7-11. Once the kids reach
their destination, there is a line up out the door, and usually
a security guard or some kind of policy about how many kids are
allowed in the store at one time. You see, kids will be kids, and
if they want to eat junk food, they'll find it! Costless Express
also supplies schools with healthy choices, such as granola bars
and even fresh fruit, but it just sits on the shelf and no student
will buy it. Not when Mickie Dees and Timmy Hos are just a walk
away from most senior high schools. Coincidence?
The question is safety and absenteeism? How long before a kid gets
run over sprinting across the street for a bag of chips? How many
kids wait so long in the store line-up that they miss class? I want
my kids to be safe at school, learn, and come home in one piece.
If they eat a chocolate bar or god forbid - get fat, as a parent,
that is my responsibility. Why should the school be responsible
for my child's diet? Dont let me off the hook so easy! As a parent
of two young boys, it's my job to see they get exercise, teach them
self control, moderation and pride in their appearance.
Ohhh
now you got me going! I'll cut it off here and pick this up next
time.
"Junk food" sales in schools directly generated revenue
for sports activities- ironic, isn't it.
Calvin
Johnson

August
8, 2007
As
a customer of Costless Express, you cant help but meet our Fantastic
Drivers. Today we held an Appreciation BBQ for the 6 hard working
people who drive trucks for Costless Express.
Our drivers start their day at 6:30am and load their truck with
all their orders (our night shift has just finished picking at 6am).
After loading everything from pallets of water to custom birthday
cakes, they're off to battle morning traffic. Some customers arrive
at work and our drivers are in the parking lot waiting to drop their
first orders of milk and coffee for the day. Some customers we have
rely on us to deliver coffee supplies every day and we don't want
to disappoint a large company with hundreds of employees - never
mess with the morning coffee!!
Our drivers cover an assigned territory and get to know their customers
by first name and our customers get to know them. During the BBQ
the drivers shared stories about covering each others territory
during holidays and how customers really missed their regular driver.
You see, our drivers get to know exactly where to put the order,
when to arrive, who to talk to and how to deal with any building
security and protocol. They even wash coffee pots and make coffee!
So when another driver covers a territory there is a tall order
to fill. In the end our customers enjoy all our delivery drivers
but there is always a bond with the regular driver.
During the BBQ our inside staff was able to thank the drivers for
all the great work they do. We handed out some great folding chairs
and umbrellas to each driver as a gift and ate and ate and ate.
The highlight for me was singling out our driver Terry. He has been
with me for 14 years! We aimed to guess the amount of deliveries
he has done over the years and calculated at an average of 45 per
day that would be an amazing 163,800 deliveries!
Great job Terry and all the drivers. You are the face of our company
and we couldn't do it without you.
Calvin

August
2, 2007
It
may seem like 2008 catalogues are forever away, but here at Costless
Express we're in full catalogue mode.
This
time each year, our purchasing and marketing departments select
all the new products for the catalogue and meet with over 115 different
suppliers. The best part of the process is testing all the samples
our suppliers send us!
Some
of my favorites so far are the sliced apples and caramel dip, a
frozen Tomy Roma rib sandwich and Izze pop. On my "No Way!"
list would be Insane Chips that were so hot they were... insane!
Our
goal in product selection for our catalogue is to offer customers
new choices plus all the favorites. But most of all, each item must
be at a great price.
I
know our 2008 catalogue will be our best yet — I hope you
do too.
Calvin

July
30 , 2007
If
you have been stuck in traffic and look at an 8 foot Coke can on
the side of a truck, you're sitting next to one of our Costless
Express trucks.
Recently
we added 2 new trucks to our growing fleet, and had fresh decals
placed on the truck boxes. We are very proud of our trucks and hope
you'll enjoiy seeing us roll up to your business with your next
order.
Calvin

July
23 , 2007
Everyone
(myself included!) enjoys a little something for free every now
and then.
Today,
I was on one of my regular warehouse walkthroughs with Kingstone,
our warehouse lead, and stopped to admire our "Free Samples"
area.
If you are not familiar with our free samples, then you are in for
a treat! On our Costless Express site, we offer our Next Day Delivery
customers a selection of free samples that they can add to any web
order.
Add
a few samples on your next order, and enjoy!
I
ran a report of how many free samples we have given away since we
started the website in 2001. To date, we have given away over 250,000
samples!
Calvin
 July
3, 2007
I
hope all of you are enjoying the summer, and get a chance to take
some holiday time off.
For
me, I just came back from a long deserved 2 weeks off, and as an
avid reader, I enjoyed reading business books on this holiday.
I wanted to tell you all about a great book called Mastering
The Rockefeller Habits by Verne Harnish. Verne is the founder
of YEO (Young Entrepreneurs Organization), a group I have been a
part of for many years.
I
suggest all leaders of businesses read the Rockefeller Habits. It
truly is one book that will transform Costless Express, and possibly
your business too. The principles are simple, yet so powerful.
Enjoy!
Calvin
Johnson

June
16, 2007
The
hot weather is coming soon. I know it doesn't look like it now with
the way the weather has been this June, but we at Costless Express
are an optimistic bunch.
In
anticipation of a Hot and Sunny Summer, we have upgraded our warehouse
refrigeration to a new 10’ x 25’ walk in cooler to house
all the delicious milk and creamo products our customers love to
order.
Milk
products are one of the most popular items we sell here and for
good reason; our prices and delivery times are superior to the traditional
coffee companies our customers used to order milk from. Now with
Costless ToGo, our customers can get milk delivered the very same
day!
Stay
cool Vancouver!
Calvin
Johnson

June
3-4 , 2007
This
weekend is the BC
Children’s Hospital Miracle Weekend.
On
the Saturday night I joined some of Vancouver’s business leaders
as part of the “Miracle Makers” panel at the BCTV Studios.
Our goal was to call friends, family and associates over a very
brief 1 hour period to raise money for the Hospital.
With
my trusty Black Berry in hand, I was able to locate some very generous
people who gladly helped support me. I was able to raise $4000 for
the hospital. Thanks So Much to all the people who donated. The
Kids appreciate it!
BC Children’s Hospital Foundation raised $14,688,536 for BC
Children’s Hospital during the 20th annual Miracle Weekend,
hosted by Global TV on June 2-3, surpassing its fundraising goal.
Miracle Weekend events have raised approximately $120 million for
the hospital since the first Miracle Weekend was held in 1988. That
year, Miracle Weekend raised $1.6 million.
Calvin

June
1, 2007
Giving
back to the community has always been important to Costless Express.
The BC Children's Hospital is one charity our staff supports and
it's easy to see why. Most of our staff has children, Sandy and
I included. Our two boys (Alex, 1, and Aidan, 4) are blessed with
good health, but having such a world class hospital as BC Children's
puts us at ease.
Today,
myself and our staff took over a corner of the Vancouver Art Gallery
lawn and held a fund raiser for BC Children's Hospital.
We
set up a tent and gave away everything from chips and chocolate
bars to printers and microwaves. Our theme was to spin a prize wheel
once you made a donation. "Every Spin's a Win!"
Our first spin was a fellow from Seattle and he donated $20, spun
the wheel and won a cordless phone set!
The
day was hot and sunny and our staff felt like they were on an episode
of "The Apprentice." At times we stood on the sidewalk
and sold chocolate bars to people in cars and passers-by. Our "squeaky"
bicycle horns we all carried really caught people's attention.
It
turned out to be great fun for our staff and our overall fundraising
exceeded $4000. Thanks to everyone for the support and donations.
Regards,
Calvin
Johnson

May
17, 2007
If
there is one passion in business I have, it's marketing. Today our
vans arrived, and how can you miss them. The giant pictures turned
out great and really tell the story of our new Costless ToGo Service.
If you were in traffic behind our van, wouldn't you start getting
hungry?
I
had a funny story about one of our warehouse staff this morning
as he drove one of the vans from the sign shop to downtown.
I
called him on his cell phone and asked, "How does the van look?"
I was so excited to see the results later in the day.
Well,
his answer was less than enthusiastic, with a somber, "I guess
it's OK."
I
started getting concerned and asked "Does it look OK? What's
wrong?"
He
replied "No, the van looks cool, it's just that everyone
is staring at me."
Ahh..
I love marketing. Look for our vans downtown, and stare all you
want.
Cheers!
Calvin
Special
thanks to Randy at Andsigns
- top quality work again! 11 trucks and counting.

May
7, 2007
Lights,
Camera, Action!
That's
the feeling we had when we raised our sign inside the downtown Costco
for the first time today. It's Showtime!
It
was almost 2 years ago today to the day since we first discussed
plans to offer same day delivery to businesses downtown. I must
admit that it was more work than we anticipated - but the finished
product is incredible! Same Day delivery has been unheard of in
our industry. So I know we will be making some unhappy competitors.
The
real pleasure is seeing the customers' reactions as we made some
deliveries today — they just couldn't believe their order
arrived in 2 hours. One customer said "I really didn't need
anything — I just wanted to see if you could get here that
quick."
Well
— here we are!
Calvin
Johnson

April
26, 2007
 |
Today
is Jeans Day! One day each year, we ask British Columbians to
wear their hearts on their jeans. Costless Express has been
a long time supporter of Children's Hospital and Jeans Day. |
Today
is extra special for us since we were given the opportunity to donate
all the pop, water, chips and chocolate bars for the Jeans Day BBQs
held at two of the hospitals and downtown. When I heard from a great
business associate, Mike Matwin, that the Jeans Day committee needed
a sponsor, I jumped at the chance.
For
over 10 years, Mike Matwin from K&H Couriers has tirelessly
supported the event as the chairman. At the downtown BBQ, it was
a rainy day but Mike did a great job as MC, introducing Neil Diamond
impersonator "Nearly Neil" for the kick-off song, Forever
in Blue Jeans.
The
day was a huge success; we sold thousands of hot dogs and buttons.
Thanks
to all the businesses that came down and supported Jeans Day. The
children thank you!
Calvin
Johnson |